Letter From the President
by Mark Weiner, President, Delahaye

I don’t know about you, but for me and many people like me, the summer reading list is a category unto its own. Maybe because we have more time or that our time is spent differently, we’re open to new subjects and different authors.

Media Evaluation and Event Sponsorship
By Per Soderpalm, Vice President, Delahaye

The global media evaluation industry is going through some great and encouraging changes, while Delahaye is at the heart of it all.

New Opportunities for Marketing and Public Relations
By Mark Weiner, President of Delahaye

The following article is an excerpt from Mark Weiner’s new book, Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communications. Mark’s book offers a model for creating and implementing public relations programs that generate desired results and improve an organization’s ROI.

Good Financials Drive Business News, But Can’t Capture Glory Alone
By Matt Merlin, Director, Delahaye

The public may be aghast at the increase in oil prices and sky-high earnings of oil-related companies, but the majority of industry news in Q1 2006 wasn’t about consumer anger or alleged unethical behavior; it was mostly about company financials. This helps explain why Exxon Mobil had a relatively high ranking in the Delahaye Index, despite some rabid coverage.

Building Your Corporate Image: Not Just The Ceo Suite; Main Street
By Bob McGee, Speechwriter and PR Counselor

In the course of developing Executive Communication strategies for CEOs and others in the C-Suite, PR Leadership Communication executives have often overlooked a very potent tool within their own organizations for propagating the corporate message, and only because the preoccupation is with managing upwards.