It's Big. It's Fast. It's Unforgettable. And that's just the location.
by Mary Durkin, Vice President of Marketing, Delahaye
The 2005 Research and Measurement conference, "Practical Approaches to Generating and Demonstrating Communication ROI," presented by IABC and Delahaye, returns to Times Square, New York City.
The fourth annual conference provides communication executives with best practices and practical measurement principles from some of the world's largest corporations, such as GE, Volvo, Texas Instruments, P&G, SAS and FedEx, as well as authors such as Ron Alsop of The Wall Street Journal and corporate communication guru Paul Argenti from the Tuck School of Business at Dartmouth College.
In a special keynote address, Terrance Odean, Ph.D., professor of finance from the Haas School at the University of California, Berkeley will discuss his latest study revealing the effects of news on investor behavior. Having studied with Nobel Laureate in Economics, Daniel Kahneman, his research has been cited in The Wall Street Journal, The New York Times, The L.A. Times, The Washington Post, The International Herald Tribune, Time, Newsweek, U.S. News and World Report, Barron's, Forbes, Business Week, Smart Money, Bloomberg Personal, Worth, Kipplinger's Personal Finance and several other publications.
Highlights from the conference include sessions led by:
Wednesday, 9 November
- Pre-Conference Workshop, Delahaye President, Mark Weiner
Thursday, 10 November
- Paul Argenti, Professor of Corporate Communication, The Tuck School, Dartmouth
- Erik Jackson, Vice President, Corporate Communications, FedEx
- Dean Davison, Senior Vice President, PR & Communications, GE Insurance Solutions
- Donna Coletti, APR, Texas Instruments
- Fraser Likely, Likely Communication Strategies Ltd.
- Beverly Brown, Public Relations Manager, SAS,
- Norm Clements, Senior Vice President, Delahaye
- Angela Sinickas, ABC, President, Sinickas Communications, Inc.
- Mark Schumann, ABC, Towers Perrin
Friday, 11 November
- Terrance Odean, Professor of Finance, Haas School at UC Berkeley and leading expert on the effects of news on investor behavior
- Tatiana Butovitsch Temm, Corporate Communications, Volvo Car Corporation (Stockholm, Sweden)
· Randall Chinchilla, External Relations Manager for North America Fabric Care, Procter & Gamble - Ron Alsop, Editor, Senior Writer at The Wall Street Journal, and well-known author of The 18 Immutable Laws of Corporate Reputation: Creating, Protecting and Repairing Your Most Valuable Asset
The conference will take place at the Westin Times Square Hotel in New York City and includes a late night reception on November 9, continental breakfast sessions and two luncheons featuring leading communication experts, prestigious speakers and interactive seminars with peers.
For conference details, or to register go to www.iabc.com/rmconf.
