Letter from Delahaye President
by Mark Weiner, President, Delahaye

Organizational communication takes many forms among a variety of audiences: employee relations, corporate communication and public relations are three examples which are featured in this issue of The Gauge.

Mind the Gap: Making Business Conversations Real, Relevant & Repeatable
by Lois Kelly, partner, Foghound

If you want people to talk about your business or product, you have to have conversation themes that are based in beliefs, points-of-views, and advice. Themes that uniquely convey your company's strategy and perspective and that surprise listeners, often smacking them in the face.

Ask the Expert: Identifying and Evaluating Research Suppliers
A Q&A with Beth Roed, VP of Business Development for Delahaye

Before you begin contacting suppliers, make sure you have a good understanding of how senior management defines the success of the communications and PR function.

Value-to-Cost Communication Management
by Jim Shaffer, Jim Shaffer Group

As internal communication functions increasingly focus on improving operating and financial performance, the value-to-cost ratio has become the most widely used measurement of success.

Build Your Benchmarking Fortress
by Matthew Merlin, Director, Delahaye

A smart company understands that a favorable reputation improves its bottom line, and the only way to effectively manage reputation is to benchmark it and improve upon what you learn.

It's Big. It's Fast. It's Unforgettable. And that's just the location.
by Mary Durkin, Vice President of Marketing, Delahaye

The 2005 Research and Measurement conference, "Practical Approaches to Generating and Demonstrating Communication ROI," presented by IABC and Delahaye, returns to Times Square, New York City. The fourth annual conference provides communication executives with best practices and practical measurement principles from some of the world's largest corporations, such as GE, Volvo, Texas Instruments, P&G, SAS and FedEx, as well as authors such as Ron Alsop of The Wall Street Journal and corporate communication guru Paul Argenti from the Tuck School of Business at Dartmouth College.