Letter from Delahaye President
by Mark Weiner, President, Delahaye

One of a CEO's chief responsibilities is to shape the organizational character of his or her enterprise. Character is the personification of an organization's reputation and for the CEO, personal character and organizational reputation are deeply and inevitably linked.

Managing the CEO Brand
By Virgil Scudder, President, Virgil Scudder & Associates, Inc.

Companies often spend millions of dollars to establish and promote their brands only to ignore one of the most profitable brands in their arsenal-the CEO. Surveys have shown that companies that have a CEO who is well known and well regarded perform better in the stock market. Yet, many companies waste this asset.