Letter From the President
by Mark Weiner, President, Delahaye
Dear Reader,
I don’t know about you, but for me and many people like me, the summer reading list is a category unto its own. Maybe because we have more time or that our time is spent differently, we’re open to new subjects and different authors.
The Summer edition of the Gauge follows this pattern by offering a mix of subjects not ordinarily covered in this newsletter. While each feature is as connected to communication research as what has come before, the applications are out of the ordinary: event sponsorship and local media relations programs by Per Soderpalm and Bob McGee, respectively.
From today’s headlines, Delahaye’s Matthew Merlin explores the media’s treatment of “big oil” during a time of some very big profits. In Financials Drive Business News, Matt dissects Exxon-Mobil’s media coverage and compares it to the 99 other companies analyzed in the Delahaye Index of Corporate Reputation. The company’s profits are record-setting, but how does that work for or against the number one name at fuel pumps?
Finally, this issue of The Gauge contains an excerpt from my recently released book, “Unleashing The Power of PR: A Contrarian’s Guide to Marketing and Communication.” The book was a year in the writing, but required a lifetime in the development. It incorporates dozens of case studies from large and small organizations, offering a model for creating and implementing public relations programs that generate desired results and improve an organization's ROI.
I hope you enjoy the Summer installment of The Gauge. Happy reading!
Sincerely,
Mark Weiner